In most of the meetings with people who have a local business, their first question to me is, “How to get quality leads on Instagram?” My answer is simple. Have a strategy that brings it to you.
Then they ask me what my strategy is, before going on to tell you my strategy for Instagram. I would like to tell you one important rule: “always have a budget for your marketing”. Last week I met the owner of ‘Rohit Apple Store’ at Sector 22. He is my friend and during our conversation, he asked me how to grow on Instagram.
I asked what is his budget, he was surprised by his answer. He said he doesn’t have one, but yea monthly or weekly he boosts posts. When I count, he spends nearly 5-8k rupees per month on this post’s boosting.
My suggestion to him was, just go to ads manager and start running your own ad it will be run in this budget and you can reach more people then boosting, even at this budget he can target the tricity.
I generally don’t argue with people in India, but for my surprise he was spending more than 5k per month and even the boosting doesn’t remain for whole month.
It was a small incident which is the reason I am writing this blog. Because people want to know how to get leads from Instagram without spending a rupee. Let me tell you about my
Strategy to get quality leads on Instagram
Keep one thing in mind, Instagram is an interest-based platform. The algorithm worked like when you first publish a post or reel it shows to some people if they like it then it shows to some more people with same interest base.
Here your competitors plays an important role because your competitors has the follower base you want to target. So target those audience that follows your competitors.
Now how to target similar audience that your competitors has?
First check your competitor’s profile. Optimize your profile just similar to it. Try to find something which is missing in their profile and put it in your profile.
Next you have to check the type of content they are sharing. Analyze the type of content they are publishing and the time when they publish it. Here raise a question and that is.
To get a free personalized Instagram strategy contact us.
What type of content Should be created for Instagram growth?
Answer is simple just check the type of content your niche people are creating and getting views and likes. Same kind of content you have to create. One thing which you should keep in mind is, that never publish same kinds of content always. Instead you can publish;
Latest event regarding your niche
Posts to educate your followers regarding your product
Special offers for festivals
Engage your customers with freebies
And Sometimes posts things your followers would like to see.
Now you know what type of content you should publish on your Instagram and if you don’t how to design posts for Instagram just use Canva. On it you can use readymade designs for your Instagram post. Let’s know
How to find People to target for your business on Instagram
Check your competitor’s posts, the people who liked, commented on these posts are your targeting audience.
Because these are people those who have shown interest in your competitor’s posts and hence they will be interested in your services.
Now you have targeting people, you can approach them directly by following them and messaging them. And can hope for their replies if they don’t reply to you just wait and approach them after a week with an offer.
This is how you can get quality leads for your business on Instagram.
Another way to find these leads is, comment on the posts of those reels and posts where your targeting audience is watching.
Conclusion:
Getting leads on Instagram is not a big game the thing you need is how you interact with your targeting audience. How you approach them with special offer and how you get a reply from them. This will not cost you anything. Just try it and collect leads.
One thing keep in mind that Instagram is an interest based platform. For more such interesting blogs keep in touch.